Let’s fix your web data.
I’m a contractor/consultant specializing in enterprise implementations of Google Analytics and Google Tag Manager. With 15 years of experience in digital analytics and client services, and a background in programming, I’m uniquely poised to assess a situation, architect a solution, and implement GA via GTM extremely efficiently.
I’ve been running my own business doing this for over 6 years, and in that time I’ve worked with major international brands on the Fortune 500 list, in industries including automotive, healthcare, software/internet, and financial services.
My “secret sauce” is the ability to understand what a large organization needs to do to make their data usable and reliable, and then to configure and implement it in the most efficient and flexible way. I understand distributed organizations and my most valuable skill is building something that works across many platforms, and generates data that’s usable at a global level. And I can help you “get there from here” - wherever “here” is. I’m an expert in GA and GTM.
Please get in touch on LinkedIn.
I’ve had some great opportunities to be involved with Google working on GA/GTM. For example:
Created a case study with Google (for Novartis), and was quoted at a GA Summit in SF (very exciting nerd moment.)
Gave a keynote presentation at a Google Women In Tech conference in NY about empowerment.
Did a “Lightning Talk” at the first-ever Google Dance Zurich,
about collecting QA data to solve problems more quickly - subtitled, "My Data Looks Weird and I Don't Know Why".
Spoke about the power of BigQuery at a GA tech summit in LA, for which I have no photo other than this one including a Star Wars pun cupcake.
I’ve also created a couple of projects that are sort of part-tech, slightly-art.
Noiszy - a privacy plugin that protects your data not by hiding from collection, but by camouflaging it in a cloud of meaningless noise.
The world’s best random number generator that looks like a (crappy) analytics tool. For when having an answer is more important than knowing what it is.
And I starred in a commercial for LinkedIn!